Innovation
Immersive media, built to be experienced.
Out-of-Home puts a brand in front of people. Immersive technology invites them to participate. KMG creates augmented reality, virtual reality and interactive activations built around real campaign objectives.
Possibility
Turn attention into participation.
Immersive media can demonstrate a product, transform a physical space, invite play or place an audience inside a story. We shape the technology around the idea — and the idea around what the campaign needs to achieve.
Capability
What becomes possible.
Virtual reality
Immersive headset experiences can place audiences inside a product, destination or story. From simulated test drives and property walk-throughs to training, launches and branded worlds, VR makes complex experiences immediate, memorable and measurable.
- Product and vehicle simulations
- Property, tourism and venue walk-throughs
- Immersive training and demonstrations
- Branded games and story-led experiences
Augmented reality
AR adds a responsive layer to the physical world through a phone or tablet. A billboard, product pack, retail space or event can unlock animation, information, games and interactive product discovery without taking audiences away from the moment.
- Interactive outdoor and print extensions
- Virtual try-ons and product visualisation
- Location-based games and discovery
- Shareable camera effects and branded content
Interactive activations
We combine creative concepts, physical spaces and responsive technology to build live experiences people can influence. Each activation can be designed around participation, data capture, social sharing and a clear campaign objective.
- Touch, motion and gesture-led installations
- Live challenges, competitions and rewards
- Experiential launches and pop-up environments
- Content capture and campaign amplification
Next step
Want an immersive layer on your next campaign?
Send us the brief and we'll come back with the technology, the build and the media plan around it.